Who we are

YOU FOOD started in 2008 as a local food magazine and website, created by Buckinghamshire mum, Tracy Reader.
The purpose of YOU FOOD (both then and now) is to help great food business – particularly small, independent businesses with a passion for great food and excellent customer service – to succeed in attracting customers who will love what they do and keep coming back for more.

Since starting YOU FOOD, Tracy has continued raising her family and working part-time as a freelancer in marketing communications – whilst also gathering information about local food businesses, and learning about evolving web technologies, to support the development of the new YOU FOOD website that you see now.IMG_3632

In 2012 Clive Reader joined YOU FOOD to develop and grow the business by bringing his expertise in business and technology management to expand YOU FOOD as a national food finding website and discount club.

At last (since discovering our shared passion for good food and sharing it with others) we have made a business from our key passions in life – food, technology and communications.

We are now devoted to developing YOU FOOD – and extending our passion for sharing fabulous food with others whilst also helping small, independent food business to attract the kind of customers that will love what they do and keep coming back for more.

We hope you will support us in helping companies with a passion for food to thrive and succeed by spreading the word about YOU FOOD, and by sharing the details of your favourite food businesses with us.

Find out more about how you can help by becoming a YOU FOOD Club Member or by telling us about your favourite food businesses.

As a start-up business we have lots of ideas for how to improve this website, and the service we provide to both businesses and food lovers, but don’t have the income yet to pay for them all.  If you like what we are doing and you would like to help us to develop our website, then please consider giving a donation, by clicking on the button below.  You can pay by credit card, debit card, PayPal Account, or bank transfer. Payments go to Innovotion Ltd, the company that owns the YOU FOOD brand and runs this website.